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415-648-2667 – Office 415-902-2548 – Cell 415-520-5416 – Fax claude.whitmyer@gmail.com (personal) claude@futureu.com (company)
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Entrepreneur and Educator
Table of Contents 
Business Owner
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§ Natural cosmetics manufacturing company § Energy-efficient appliance distribution company § Urban-oriented alternative energy/appropriate technology retail store § Small-business computer consultancy § Private business school § Vocational guidance practice § Computer-mediated training consultancy § E-learning and virtual communications consultancy
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Management Consultant
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§ Organizational Culture Change § E-learning and virtual Communications § Values-Based Management Practices § Marketing and Market Research and Analysis § Strategic Business Planning § Meaningful Work Personnel and Career Guidance § Growth Management § Partnership Mediation § Computer-mediated communications § Small-business automation
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Business Educator (25 years)
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Recent subject areas: Planning, Building,
and Teaching a Blended or Virtual Course, Online Teaching and Learning,
Personal Mastery, Transformational Leadership, Systems Thinking. Faculty Development Specialist Coaching and Training Faculty in the use of technology and the Internet in planning, building and teaching virtual or blended courses for higher education institutions such as California Virtual Campus, Columbia College of California, Dominican University of California, King Abdul-Aziz University, Missouri State University, Modesto Junior College, Saybrook Graduate School, Universidad Interamericana Recinto de Puerto Rico.
Course Developer, Faculty Advisor Designing and delivering modules on Systems Thinking, and Leadership to the “Fellowship in Creating Healthier Communities” and the “Accelerating Community Transformation” project of the American Hospital Association’s Health Forum Fellowship.
Curriculum Consultant/Project Manager Leading a team of 12
faculty developers to create 16 modules and three certificate programs for
the “Center for Professional Education” at the Founding Director and Associate Professor Leading the development of a “new paradigm” graduate degree stressing social responsibility and environmental preservation, the “Masters of Arts in Business” at the California Institute of Integral Studies was one of the first graduate business programs on the planet to be delivered online.
Business Instructor Adjunct faculty or instructor on a wide variety of topics to institutions including, the Center for Good Work, Ecole Nationale des Ponts et Chausées, Goddard College, Heald Business College, Holy Names College, McKinnon School of Massage, New College of California, Noren Institute, Prescott College, Renaissance Entrepreneurship Center, and Writers Connection. |
Media Expert
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§ Expert in small business and business computing, featured in local publications such as California Magazine and San Francisco Bay Guardian; national publications such as Newsweek, PC World, Home Office Computing, The Millennium Whole Earth Catalog, and Business Ethics; and nationally syndicated radio talk shows.
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Non-Fiction Writer
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Author § Mindfulness and Meaningful Work: Explorations in Right Livelihood (Parallax, 1994). § In the Company of Others: Making Community in the Modern World (Putnam, 1993). § Running A One-Person Business (Ten Speed, 1994, 2nd ed., with Salli Raspberry). Columnist § "Focus On Software," The Office, monthly software review column. Journalist § Feature articles for national periodicals such as Working Woman, Macintosh Business Review, Truly Portable Computers; Book reviews in Shambhala Sun, Tricycle, AHP Perspective, Journal of Management Consulting; articles in numerous local periodicals. |
Public Speaker
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§ Talks, panels, lectures, book signings, and other public presentations on a wide variety of topics from small business management to Zen Buddhism. |
Representative
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October 1998 – Institute for Transpersonal Psychology – § "Using Mindfulness to Find Meaningful Work" November 1996 – Bay Area Organizational Development Network
– § "Bohmian Dialogue on Opening Up to Spirit at Work” October 1996 – § "Using Mindfulness to Find Meaningful Work” June 1996 – § "The End of Work, The Reinvention of Work, Own Work, Future Work and Good Work: Practical Steps” 1995 – Nyingma Institute – § "Relationship of Mindfulness to Meaningful Work” 1995 – Center for the Future of Organizations, § "Mindfulness and Meaningful Work” (Part of "An Evening Series for Business Thinkers: Where do we need to go? How do we get there from here?" Others speakers in the series included: Willis Harman, Dennis Jaffe, Michael Ray, Mary Scott, Terry Pearce, Edgar Schein. ) 1995 – § "Right Livelihood and Ethics” 1995 - Institute for Creation Spirituality, § "Mindfulness and Meaningful Work" 1994 - § "Heart and Soul in the Work Place" 1993 - International Conference on Healthy Cities – San Francisco § "Healthy Business for Healthy Communities" 1994 – The Eric Berne Seminar – San Francisco § "A Taoist View of Time” 1992 – The Eric Berne Seminar – San Francisco § "What Is Right Livelihood?” 1989 – The Eric Berne Seminar – San Francisco § "Intuition and Livelihood” 1992 – Experience Unlimited, California Employment Development Department § "Is Right Livelihood Possible in These Hard Times?," 1991 – Haas School of Business, § "Working for Yourself versus Getting a Job” 1991 – § "A Network Of Friends In Business: Origins, Purpose, and Present Status of the Briarpatch Society," |
Entrepreneurial Experience |
Co-founder, Chief Information Officer and Chief Community Strategist The University of the Future LLC,
§ FutureU(tm) is a consulting firm serving both business and academia and specializing in organizational learning. Services range from needs assessment, curriculum development, and evaluation to the application of innovative delivery venues, such as the Internet and off-site learning expeditions; a catalog of online and face-to-face learning opportunities for leadership development and professional advancement; and a clearinghouse for business educators and organizational consultants whose common bond is their expertise in leading-edge ideas and best practices. Founder and Director, The Center for Good Work, § Provide advice and training on marketing, management, and meaningful work. Client base of 300 small businesses and community organizations and nearly 500 individuals, primarily in the San Francisco Bay Area. Offer periodic workshop series on values-based management for small organizations. Provide career transition guidance for individuals seeking a values-based work life. Offer periodic workshop series on livelihood issues. Provide advice and resource referrals to 400+ alumni. Founding Program Director, Master of Arts in Business Program California Institute of Integral Studies. § (See listing under "Educational Administration Experience") Partner Research & Planning for Business, San Francisco, 1986-1987 § As partner in market research firm, participated fully in all aspects of work, including sales, proposal preparation, research, analysis, and reports. Learned and utilized the market research techniques of one-on-one interviews and focus groups. Developed two-step proactive marketing program for partnership involving mail solicitation with follow-up telemarketing. Created and published quarterly newsletter. Produced special promotional events. Responsible for creation and maintenance of computer systems for survey analysis, document processing, and accounting. Developed personnel and policy manual. Supervised one employee in the operation of the business and various subcontractors in the execution of projects. Clients included Apple Computer, Fujitsu America, Hibernia Bank, Pacific Bell, Southland Corporation. Director of Value-Added Services Softyme, Inc., San Francisco, California, 1983-1985 § Recruited as independent consultant to help build management team for high-tech start-up specializing in distribution of software over high-speed telephone data lines. Designed and created Value-Added Services department to provide customer and supplier support services. Managed department during critical start-up phase. Answered directly to the Vice-President of Value Added Services and CEO. Stood in for V.P. at Board and company meetings when necessary. Created management and reporting systems. Recruited and hired staff. Directly supervised three employees. Provided meeting facilitation and technical and training support for all departments. Partner Noren Institute, San Francisco, California, 1983-1988 §
Provided consulting service to small businesses on the issues of
bookkeeping, marketing, and growth management. Worked with client base of 200
small businesses, primarily in President & CEO Living Lightly, Inc., San Francisco, California, 1980-1983 § Chairman of the Board, General Manager, and 10% shareholder in corporation. Managed 3,000 ft2 alternative energy/appropriate technology retail store. Duties included bookkeeping, purchasing, sales, new product research and testing, marketing and promotion. Store specialized in reasonably priced, environmentally safe products for energy conservation and city living. Inventory included energy efficient wood burning stoves, demand hot water heaters, energy saving space heaters, water and energy saving devices, energy saving kitchen items and appliances, nomadic furniture for city dwellers, organic gardening supplies, tools, books, and outdoor gear. Developed unique marketing approach which included classes on "Organic Gardening in The City," "Home Canning," and "Energy Conservation for City Dwellers." Primary responsibility for design and implementation of systems and procedures that allowed the store to grow from $50,000 annual sales to $300,000, in nine months. Supervised seven employees and three assistant managers. Owner Special Services, San Rafael, California, 1979-1984 § Started and operated successful one-person distribution company selling same products as Living Lightly retail store (above) but with special focus on energy efficient wood-burning stoves. General Manager E.V. Warehousing, San Leandro, California, 1977-1979 § Designed and implemented management and traffic control systems for 10,000 ft2 public warehouse, including systems and forms design, and employee supervision and training. Supervised three full-time and 20 part-time employees. Developed liquidation system for surplus goods. President & CEO Harmony, Inc., Santa Rosa, California, 1975-1976 § One-third owner of corporation. Duties as secretary/treasurer of corporation. General manager of 2600 ft2 natural cosmetics manufacturing facility. Duties included bookkeeping, purchasing, production management, shipping, sales, product development, label design. Mostly private label contracts and institutional sales. Supervised two employees and personally handled 30 retail accounts.
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Business Analyst Experience |
Social Weaver On-Line Community of Inquiry and Practice: Meaning and Wholeness in the Virtual Workplace Awakening Technology, § Working with a group of 50 corporate managers and consultants from around the country to experiment with deepening the connections possible through groupware-supported communications over the internet. Responsibility for getting to know participants, helping them feel safe and welcome, acknowledged, expected. And after they are comfortable, helping them connect with each other in powerful ways that support their individual and group quests. Since the project is conducted on-line we will have an automatic documentary record of our experiment which we will then analyze and report to the professional literature. (Awakening Technology’s founders, Peter and Trudy Johnson-Lenz coined the term “groupware” in 1978[1]
Associate Professor, Master of Arts in Business Program California Institute of Integral Studies, § Conducted ongoing research into the teaching and learning practices of transformative learning utilizing the qualitative research tools of action inquiry, empowerment evaluation, ethnographic auditing, and ethnography. Designed and participated in self-evaluation studies of faculty and director roles, programs, and school.
Coordinator Briarpatch Network, § Conduct periodic financial and demographic survey of membership. Designed and implemented a qualitative study to measure characteristics of success. Supervised five apprentices in the collection and analysis of data.
Partner Research & Planning for Business, San Francisco, California, 1985-1987 § Conducted qualitative market research for corporations such as Apple Computer, Fujitsu America, Hibernia Bank, Pacific Bell, Southland Corporation. Participated fully in proposal preparation, research, analysis, and reports. Produced special promotional events with built-in market research component. Developed computerized survey analysis. Supervised one employee in the operation of the business and various subcontractors in the execution of projects.
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Recent
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May-June, 2007 – § “Educational Technologies for Online and Blended Learning” December 2006 – FutureU – Virtual Campus § The Art (Not the Science) of Teaching Online September 2006 – FutureU – Virtual Campus §
See It! Feel It! Do It! Learn It Online! Winter, Spring, 2006 – § Learning Online - The Student View (student orientation to online learning) § Build and Teach a Blended Learning Course (faculty training offered in Winter, Spring) Summer, Fall 2005 – § Learning Online - The Student View (student orientation to online learning) §
If you build it, will they come? § Build and Teach a Blended Learning Course (faculty training offered in Summer, Fall) November 2005 – FutureU – Virtual Campus §
See It! Feel It! Do It! Learn It Online! 2002-2003 – NASA Astrobiology Institute, § “WebEx Pilot: Encouraging the Use of Real-Time Meeting Software “
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Other
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2000 – FutureU – San Francisco § "Virtual Teams: Learning and Communicating Online," § "Teaching and Training Online," 2000 – RealChange Network § "Virtual Teams: Learning and Communicating Online" 2000 – FutureU – San Francisco § "Virtual Teams: Learning and Communicating Online," § "Teaching and Training Online," 1999 – 10th International Conference on Teaching and
Learning - § "Creating an Online Course Using Web Course in a Box: Introduction" § "Creating an Online Course Using Web Course in a Box: Advanced" 1998 – Resource Renewal Institute – San Francisco § "Leadership Components for the Green Plans Training Program" 1998 – § "Internet Learning for Students." (student orientation) § "Teaching and Training Online" 1997 - Holy Names College § "Corporate Policy and Ethics" 1997 – ACCORD Organizational Development Network, § "Using Mindfulness to Find Meaningful Work" 1996 to present – The Fellowship for Creating a Healthier Community § "Building an On-Line Learning Community: Dynamics, Space, Leadership, Participation " § "Developing Sustainable Community Leadership" § "Personal Mastery: The Path to Organizational Transformation" § "Transformational Leadership and Systems Thinking" 1995-1998 – § "Understanding Financial Statements," § “Financial Management: Techniques & Strategies" 1993-1996 – California Institute of Integral Studies – § "Using the On-line Classroom: Computer Mediated Adult Learning" § "Adult Learning: The Art and Science of Transformation " § "Starting and Running a Small Business" § "Systems Thinking in Management and Organizations" § "Management and Organization Theory: A Global Perspective" § "Live Your Values, And Still Pay the Bills" § "Leadership and Organizational Transformation" § "Career Choices: Marketing Your Master of Arts in Business" § "Innovation and Entrepreneurship: Empowerment and Creativity in Business" 1993 – McKinnon School of Massage – § "The ABCs of Starting and Running Your Own Healing Arts Business 1993 – § "Starting a Values-Focused Business" § "Values-Focused Management” 1992 – Writer’s Connection – "Do What You Love, & Still Pay the Bills: Running a One-Person Writing Business” 1992
– § "Introduction to Microcomputers” § "Basic Keyboarding” 1990 – The Center for Good Work – San Francisco § "Building Support For Right Livelihood § "Breaking Through to Good Work," § "Running a One-Person Business," 1990 – Western Aliance of Arts
Administrators – § "Grassroots Marketing" 1989-1990 – Whole Earth ‘Lectronic Link § "The One-Person Business Conference on the WELL" 1989 – Thousand Island Institute – § "The Knack of Running Your Own Contracting Business" 1989 - Institute for Cross Cultural Research - § "Moon-Finger Zen: Direct Pointing At Reality (an experiential workshop in Zen Buddhism)" 1987 to 1993 – § "Financials By Computer" § “Managing Projects” § “Time Management” § “Choosing Technology” § “Financial Projections” 1984-1989 – Noren Institute – § “Running A One-Person Business” § “Marketing Without Advertising” § "Honest Management I: When Personnel Matter" § "Honest Management II: Growth Management" § "Fun In Business" § "Honest Selling" § "Honest Consulting" §
" Summer 1984 – Nourishment for Life Network (Narings Liv)
Workshop Tour – §
“New Ways Of Doing Business," § "Honest Management," Karlstadt § "The Impact Of Computers On Small Business," Tröllhaten § "Business Networks," Kramförs |
Additional Business Teaching Experience |
1985-1990 – Corporate Trainer Various corporate clients, including Pacific § "Using Telecommunications," § "Operating Systems Basics," § "Computer Equipment Basics," § "Basic Computer Literacy,"
1985-1986 - Manager & Senior Instructor – New § In-house computing program for faculty, staff, and students. Conducted feasibility study, designed and implemented business plan to make center self-supporting and accessible to the community at large. Planned and marketed bi-lingual (English and Spanish) curriculum, recruited instructors, created policy manual, and developed membership program.
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Overview of Business Education Experience |
Graduate, Post Graduate, and Private Business Education Programs for which Claude Whitmyer has acted as Advisor, Teacher, or Administrator: §
American Hospital Association’s Health Forum - § Fellowship in Creating Healthier Communities § Accelerating Community Transformation Project §
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§ Ecole Nationale des Ponts et Chausées - Master of International Business (MBA) - §
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Noren Institute - §
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The New §
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Educational Administration Experience |
Project Manager and Curriculum Consultant Center for Professional Education, § Designed, developed, and implemented corporate training modules and specific certificate programs in "Strategic Human Resource Practices," "Strategic Management Practices," and "Strategic Information Systems Practices." Conducted qualitative market research to determine content needs of potential clients. Designed curriculum outlines. Worked with faculty teams to develop course curriculum. Conducted roll-out pilot programs.
Founding Program Director, Master of Arts in Business Program California Institute of Integral Studies, San Francisco, 1993 to 1995 § Created graduate-level academic program in social entrepreneurship and socially responsible business management, emphasizing "new paradigm" management practices.. Worked with 35-member community advisory group to design business plan and curriculum. Developed curriculum; marketed program; recruited students; hired and supervised one full-time and two half-time faculty members, six adjunct faculty members, and three dozen guest lecturers; hired and supervised program staff (including program coordinator and part-time administrative staff). Worked with School for Transformative Learning faculty to design and implement collaborative governance structures, quality assurance policies, and internal research program. Fulfilled all academic and professional roles.
Consultant Pacific § As independent consultant, created training programs for key managers in Corporate Communications department. Designed and created massive stakeholder database and trained managers to act as liaisons with key stakeholder populations. In consultation with Corporate Communications department managers, designed and lead implementation of two small-business trade shows conceived to position Pacific Bell as a small business advocate. Trade shows included more than 100 floor vendors and dozens of small business workshops.
New § As independent consultant, primary responsibility for development of academic computing program for faculty, staff, and students. Conducted feasibility study, designed and implemented business plan to make center self-supporting and accessible to the community at large. Planned and marketed curriculum, recruited instructors, created policy manual, and developed membership program.
Partner Noren Institute, San Francisco, 1984-1989 § Full management responsibility for school. Developed twice yearly workshop series on honest management for small businesses using "action learning team" or "learning expedition" format. Provided resource referral service for 150+ alumni.
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Education
Formal Education
Continuing Education
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§ Four quarters of course work toward Ph.D. in Psychology § |