Stakeholder Analysis
Ask yourself these questions:
- Who are the individuals and groups that matter to your organization?
- Are you making the most of your relationship with them?
- Do they pose obstacles to your success?
- Is there one such group that may warrant special attention?
- Do you know for sure how they feel about your organization and its efforts? Do you know what they need and want from you?
- Do you have a clear picture of how your organization currently serves and communicates with them?
- Do they know all you are doing, and want to do, that is in their interests? Have you told them?
- Do you know where the gaps are in those services or in your communication?
- Are you clear about the opportunities that remain for cultivating their enthusiastic support and reducing their opposition to your plans?
One of our core competencies is Stakeholder Analysis, the process of asking people questions, then studying and articulating what we learn, to help you:
- understand the stakeholders who will influence what you want to accomplish
- anticipate their influence and their needs
- minimize or eliminate any obstacles they may pose to your success
- develop strategies for getting the most from your relationship with them
- communicate more effectively with them
Case-in-point: When a U.S. government institute was having difficulty getting its members to adopt new technology for virtual teamwork, our Stakeholder Analysis revealed that nearly half the agency's members were using hardware that was incompatible with the chosen tools. This analysis led to a course correction that significantly enhanced buy-in.
Case-in-point: When a major medical center foundation wanted to expand donor support from the Chinese community, our Stakeholder Analysis revealed a serious disconnect between the medical center's extensive services to that community and the community's perception of those services. FutureU's report and recommendations helped the medical center leadership rethink its relationship with the Chinese community, setting the stage for future donor cultivation.
Case-in-point: When two large organizations merged, the senior management wanted to know how board members honestly felt about the process, where it was headed, and what should come next. Confidential private interviews by experienced senior FutureU researchers painted a picture of critical gaps in the board's understanding of why certain events were unfolding as they were. This Stakeholder Analysis led to a series of White Papers that helped educate board members on key issues and prepared them to make informed decisions about the future.
Case-in-point: When academic institutions want to prepare their faculty for distance education, our copyrighted Technology Readiness Assessment pinpoints the faculty's readiness, both in terms of skills and attitudes. Armed with meaningful findings, administrators can tailor faculty development to actual needs.
How well do you know your stakeholders?
Contact FutureU today to learn more about your stakeholders.