Aisle 09, FutureU Bookstore: Small Business and Entrepreneurship

Our economy is built on the dynamic, creative energy of America's small businesses. If you don't work for yourself, the chances are better than 50/50 that you work in a small business with under 100 employees. In this aisle we will present the best of the books available today to help you deepen your understanding of the entrepreneurial spirit and learn what it takes to start and run your own small business.

"HOW TO" BOOKS

	Working Together: Entrepreneurial Couples. by Frank and Sharan Barnett. (Berkeley: Ten Speed Press, 1988). This book is written for every couple ready to put an end to separate lives and separate agendas. The wisdom and insights gained through interviews with entrepreneurial couples across the country provide an in-depth look at shared work and life experiences. This book dispels the myths, addresses social biases, looks at benefits and risks, and outlines the steps to becoming successful co-entrepreneurs.
	How to Write a Business Plan by Mike McKeever (Berkeley: Nolo Press, 4th edition). Author, teacher and financial manager Mike McKeever shows how to write the business plan and loan package necessary to finance a new or expanding business and make it work. Includes up-to-date sources of financing, fill-in-the-blank financial forms, sample business plans and a streamlined method for writing a business plan in one day. If you're thinking of starting a business or raising money to expand an existing one, this book will show you how to write the business plan and loan package necessary to finance your business and make it work. "Press Quotes" "...a thorough self-help book that will lead you through the process. Examples and worksheets will help you present a convincing financial opportunity to banks and investors in a format they understand." --Home Office Computing "...anyone who starts or operates a small business without a business plan takes a needless risk of either failure or no growth. Here's an easy-to-follow book that takes the reader step-by-step to get the budding entrepreneur off to a successful business start-up." --San Francisco Examiner
	Partnership Book (5th Ed) by Denis Clifford, Ralph E. Warner (Paperback - 304 pages 5th Bk&Dk edition (April 1997) Nolo Press; ISBN: 0873373715). Many people dream of going into business with friends. This book shows how to turn that dream into a sound partnership agreement. It thoroughly explains the legal and practical issues involved in forming a partnership. Sample clauses cover all key issues—from each partner’s initial contribution to what happens if one partner leaves. All the forms for creating a partnership agreement are provided, as tear-outs and on disk. The 5th edition includes a thorough discussion of partnerships compared to limited liability companies.
	Wage Slave No More: Law and Taxes for the Self-Employed (2nd Edition) by Stephen Fishman (Paperback - 368 pages (March 1998) Nolo Press; ISBN: 0873374584). Corporate downsizing has put a lot of people in business for themselves. It has also created a huge demand for independent contractors—designers, programmers, proofreaders, sales reps, consultants and anyone else who offers their services on a contractual basis. If you’re one of the more than 20 million self-employed Americans who offer their services on a contract basis you need Wage Slave No More. You’ll find out what you need to know to work successfully and legally as an independent contractor. This second edition discusses a range of topics from choosing business names and paying taxes to protecting patents and writing agreements. The new material reflects changes that result from the Taxpayers' Relief Act of 1997 and includes relevant details on applicable new topics such as the emergence of a radical high-deductible health plan available to those who work for themselves.
	Consultant and Independent Contractor Agreements by Stephan Fishman (Book with disk. Berkeley: Nolo Press, 1st Edition). If "Get it in writing!" is the mantra of independent contractors and consultants, then Attorney Stephan Fishman's book is their holy text. It provides legal and practical advice on how to write a clear, solid legal agreement. It also explains how to define current projects, establish deadlines, avoid disputes, set fees and satisfy the IRS. There are tear-out agreements in the back of the book as well as a disk with 15 agreements tailored to the most popular fields for contractors and consultants.
	How to Market a Product for Under $500!: A handbook of multiple exposure marketing by Jeffrey Dobkin (Paperback - 416 pages Abridged edition (April 1996) Danielle Adams Pub; ISBN: 0964287927). Truly the insider's guide to direct marketing, this book shows small businesses how to create and implement a marketing campaign that will be ten times more effective than anything they are doing now---at a lower cost. Jam-packed with information on how to develop a direct marketing campaign, execute a successful publicity campaign, create an effective low-cost direct mail campaign, get products into mail order catalogs, find where the best markets are and how to reach them. A great reference tool for everyone from inventors, entrepreneurs, consultants, and copywriters to business owners and sales and marketing professionals.
	Uncommon Marketing Techniques by Jeffrey Dobkin (Paperback - 200 pages (January 1998) Nolo Press; ISBN: 0964287935). A follow-up to the well-received How to Market a Product for Under $500! This book provides small business owners with expert advice on reaching their best market with alacrity and economy. With humor and insight, the author tells you how you can avoid common mistakes, find the right market, increase ad visibility and response, create good marketing and publicity plans,, write good direct mail packages, use classified ads effectively, and much more.
	Instructions to the Cook: A Zen Master's Lessons in Living a Life That Matters by Bernard Glassman with Rick Fields. (New York: Random House, 1997, 171 pages). This little volume is both an inspiration and a practical handbook for how you can be entrepreneurial and still serve your family, your community, and the greater social good. \| Book Review \|
	Our Wildest Dreams: Women Entrepreneurs Making Money, Having Fun, Doing Good. by Joline Godfrey (New York: Harper Business, 1992). Women entrepreneurs making money, having fun, doing good. A whole new definition of success and an entirely new paradigm of working life.
	Running A One-Person Business by Claude Whitmyer and Salli Rasberry. Forward by Tom Peters. Paperback - 280 pages 2nd Rev edition (May 1994) Ten Speed Press; ISBN: 0898155983. A simple, practical, honest guide to long-term success. Written for the single-person operation, but equally helpful to any business. Contains the obligatory chapters on bookkeeping, financial management, and time management, but goes further to talk about special ways of organizing information, how to lay out a work space, and the special concerns of working from home. Most important are chapters on choosing technology, emotional support systems, and how to manage the growth of a one-person business. This book could also serve as a handbook for managers who want to develop their entrepreneurial skills for application within an organization. \| Book Review \| You can also order this book directly from The Center for Good Work .
INSPIRING STORIES You really can do well by doing good! Biographies and autobiographies abound of people who are making a difference in the world by the way in which they run their businesses. Among the best are:
	Seeds of Change: The Living Treasure by Kenney Ausubel (Harper San Francisco, 1994). The story of the "Seeds of Change" mail-order business, which promotes biodiversity through the cultivation and distribution of organic heirloom varietal seeds.
	The Soul of a Business: Managing for Profit and the Common Good by Tom Chappell (Bantam, 1994). ISBN: 055337415X. The story of "Tom's of Maine" natural toiletries company. Both a personal odyssey and a practical blueprint for new management strategies, this book shows how to re-shape a business to manage for the common good: the good of the company, the good of the employees, and the ultimate good of the community. Tom Chappell, eco-entrepreneur and co-founder of Tom's of Maine (America's leading producer of environmentally friendly personal care products) used his personal quest for meaning as a springboard for a new management style that emphasizes spiritual values as the basis for real success. Chappell and his company have proven that working people at every level can realize personal values and meaning in their jobs without compromising competitiveness or quality.
	Body and Soul: Profits with Principles by Anita Roddick (New York: Crown, 1991). ISBN: 0517881349. The story of the Body Shop and its controversial founder, businesswoman and environmentalist Anita Roddick. The Body Shop is located in England, America, and 36 other countries. In this book, Roddick tells her amazing success story and explains her philosophy of commerce with a conscience. Essential reading for all who want to help create a better world through entrepreneurship.
	The Republic of Tea: Letters to a Young Zentrepreneur by Mel Ziegler, Bill Rosenzweig, and Patricia Ziegler. (Doubleday, 1992). The story of the "Republic of Tea" packaged tea company. The co-founders of the Banana Republic and their new partner discuss their philosophy of business, chronicling the making of their company and offering insight into the nature of investment capital, marketing to value-driven consumers, and more. \| Book Review \|
	Merchants of Vision: People Bringing New Purpose and Values to Business by James E. Liebig (Hardcover - 242 pages 1 Ed edition (March 1994) Berrett-Koehler Pub; ISBN: 1881052427. From thoughts on corporate ethics and the environment to the new social frontiers of business, Liebig profiles the ideas of almost 40 international business leaders. Recognizing that business has become the most influential institution in today's society, he discusses what such diverse leaders as Austin Hess of Pennsylvania's Diamond Spring Water Company and Hess Machine Company and Oystein Skalleerg, the managing director of a Swedish cable and wire handling company, have envisioned as solutions to current and future business and societal dilemmas. Liebig organized the book around the issues discussed, but all profiles probe beyond just the topic at hand. Discussion summaries wrap up each section. FutureU Associate Christian Forthomme is among those profiled. \| Book Review \|

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