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The Internet is NOT an “Information Super Highway.”

Speaking metaphorically . . .

The Internet is a narrow country lane.

Most of it any way.

Metaphorically speaking, most people navigating the Internet will travel on a narrow country lane, from virtual village to virtual village.

As you visit social media sites, struggle with your email, and manage your websites, you will travel along lonely stretches of the path meeting few people.

In each village you visit along the way, you will meet many people. Long-time residents will usually welcome you and teach you the local customs. The friendliness and camaraderie of village life is powerfully attractive. Keep your purpose and your timeline in mind so that you don’t end up spending too much time hanging out in villages (social networking sites, discussion forums, and so forth).

Whether you agree that the Internet is a country path or still think of it as a super highway, one thing is for certain:


The Internet makes it possible to


live in a village


serve the world


and still make your living.


Before the Internet, certain specific needs could only be met by physically visiting a “center of resources” (or sending a friend with a shopping list). This meant going in to town for groceries or visiting a city for harder to find needs.


Think, for example, of a bookstore with a selection big enough that you can find a rare book on eastern philosophy or an equally rare coffee table book on architecture.


Perhaps you’ve taken up cooking for a hobby and you find it hard to locate specialty food items for cooking your favorite ethnic meals. You need a store catering to the gourmand or a store in the ethnic enclave of the big city.


Today, solutions to those kinds of needs are delivered to your door, because


The Internet Makes It Easy


You can also launch a local store catering to the gourmand or keep a bookstore open in a small town by delivering to your customers’ doors because


The Internet Makes It Easy


That’s just the tip of the Internet iceberg.

According to sociologists and economists,

The Internet is the enabling factor for market disruption.

Thanks to the Internet, all kinds of businesses have been invented that simply never existed before and they’ve caused shake ups in each market they enter including, to name a few, recording, publishing, retail, transport, lodging, independent film & TV, meal home delivery, shaving, eyeglasses & contacts, new inventions, and gadgets.


The Internet is the enabling factor for alternative sources of capital.

The Internet has made it easy for alternative sources of capital to grow in number and kind, from crowdfunding to angel investors. The ability of banks and venture capital firms to control who gets to launch is now a monopoly of the past.


Internet Technology IS The Great Equalizer!®




Making Money,

& Building Community


There are more market niches than ever before.

Your project can be focused on any market, without regard for geography, including:

+ local markets

+ regional markets

+ global markets

+ niche markets

There are all kinds of resources, from “how to” advice, to incubators, to friendly capital.

All of this is accessible over the Internet.

Then, there are all the tools to automate and make things run smoothly.

There is a smartphone app or software solution for just about any system or procedure you want to adopt.

There are more apps and more software to make you more effective, more efficient, and more productive.


The time is ripe to try something.


What’s your idea? When do you want to get started?


In the face of all that enthusiasm, I’m still a realist.


I continue to live by FutureU’s slogan of many years:

It’s not the technology. It’s what you do with it!®


Having launched in 1997, I incorporated FutureU™ as The University of the Future, LLC in Spring of 1998. This was back before the Internet was widely available. Over time, we learned a thing or two about how the Internet can be applied in the four arenas I’ve been talking about. Today, I’m pretty good at recognizing whether you will truly benefit from what FutureU offers. If we can’t help, I can usually make a good referral to someone I think would be better suited.

Whwn you work with me, your best experience and result will come when what you want or need falls into the sweet spot where my expertises overlap:


A smidgen of learning,


A whisper of communicating,


A soupçon of making money,


A wee bit of community building


The Near and Farther Future

As I write this, I am inventing new, better products and services and re-imagining old ones, to better match them to your needs. The following list outlines the mental model I’m working with, from a 30,000 foot level:

– Learning

Learning encompasses several factors crucial to progress and success with any project whether creative, inventive, cause-driven, or primarily money-making:

+ Personal Mastery

+ Skillful Means

+ Emotional Intelligence

+ Nonviolent communication

+ Small Group Best Practices

+ Tradeskill


The Internet IS The Great Equalizer for:

Life-Long Learning and Self-Development focused on:

+ Right Livelihood

+ Simple Living

+ Mindfulness

+ Meaningful Work



– Making Money


The Internet IS The Great Equalizer for:

The Small, Really-Small, or One-Person:

Creative Project

— The arts, music, dance, makers/inventors, crafts persons, skilled trades, and so forth.

Cause-Driven Non-Profit

— social, political, environmental, religious, spiritual

Money-Making Enterprise

—  sole proprietorship, partnership, LLC, S-Corp – any project, initiative, or business with fewer than 200 participants.


– Community

The Internet IS The Great Equalizer for:

Team and Community Building (Virtual & Physical)

+ Finding your Tribe and participating in Peer-based Support.

+ Preferring Cooperation over competition

+ Facilitating Team Learning

+ Developing Online Community

+ Building Virtual “Communities of Practice”

– Technology

The Internet IS The Great Equalizer, enabled by:

  1. Internet hardware and software (sometimes called a “platform” or “tech stack”.

  2. Personal Digital Technology (PDT), especially Personal Computing Devices (PCD)


The Internet IS The Great Equalizer by:

Expanding and extending our capabilities through PDT such as:

Pods, Pads, Smartphones, Laptops, Desktops, cameras/mics, sensors, and human augmentation devices are the are together are half of the hardware/software that is the Internet.

These PDT are connected, one to another, one to all, by the Internet infrastructure, the other half of the hardware/software that is the Internet.

More than anything else, it is the increase in number and kinds of personal digital technology that has transformed The Internet into The Great Equalizer for:

+ Learning

+ Communicating

+ Making Money

+ Building Community


Are you still available to Teaching and Learning Online clients?

Yes, we are! That includes anyone interested in design, development, and delivery of:

+ Online conferences

+ Online meetings

+ Online courses

+ Webinars

+ Portals (The special kind of websites needed to organize, promote, and manage any of the above.

You can find descriptions of these services on our old site. It’s still available at >>> <<<

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Copyright © 1997 through 2017 by Claude Whitmyer & Gail Terry Grimes. All rights reserved. Published by FutureU Press a division of The University of the Future,LLC